Marketing - Case Study on Harly Davidson Motor Campany

Marketing - on Harly Davidson Motor Campany - Case Study ExampleThe basic contention in creating a matrix is to evaluate available options in a quantitative manner. The supplier with the greatest hold in the rating matrix should automatically win unless in that respect would be little point in creating a rating matrix. Rejection of results from the scoring matrix indicate that the team creating the matrix still has underlying reservations that are not being expressed positively for resolution. The composition of the rating matrix provided above encompasses all major irritations that Harley Davidson has to face in selecting an appropriate ERP provider. Furthermore, all major facets of the Harley Davidson team are included in the opinion team such as purchasing, finance, training etc. so there is little room for unaddressed concerns. Analysis of Harley Davidsons original rating matrix in terms of provider scores shows that there is little difference introduced by using the addit ional weight criteria to the overall score of each provider. The instrument panel below shows the comparison of the score percentage of each provider with and without the additional weight factor. Method provider 1 Provider 2 Provider 3 Without Weight Factor 74 / 80 = 92.5% 69 / 80 = 86.25% 57 / 80 = 71.25% With Weight Factor 268 / 285 = 94% 244 / 285 = 85.6% 200 / 285 = 70.2% Based on the plank presented above it can be seen that the rating matrix provides little difference with and without the weight factor. Hence, it could be conclusively argued that the rating matrix is a stable and representative method of choosing an ERP provider that reflects the aspirations of all participants from the Harley Davidson family. If asked to summarize my reasons for selecting an ERP provider for Harley Davidson, I would choose to clarify my choice based on the major selection factors outlined in the rating matrix. I would tell the senior executives that the provider was chosen to ensure susta inability of the ERP platform on with a high degree of flexibility for present as well as future operations. The primary concern in choosing the provider was seeing if the provider and Harley Davidson could accomplish a long-term working relationship. Additionally it had to be ensured that the ERP provider could understand the peculiar requirements of the Harley Davidson work environment that demanded a high degree of flexibility along with little interruption in operations as the implementation was undertaken. Another major focus in choosing the ERP provider was the method in which the provider dealt with implementation, education and change management methodology because Harley Davidson is about to suffer a major SMS change. Lessons learnt by the provider from prior experience would ensure that Harley Davidsons transition from one and only(a) set of business ideals and the supporting IT framework would be as smooth as possible. This in worm would ensure that Harley Davidson wo uld lose as little value addition and money as possible during, aft(prenominal) and in the longer run of the transition. Among other things, the secondary focus in choosing